Portfolio · PM · Barcelona
Patrick Mischke Ramirez
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Product Manager · Product Owner
Patrick
Mischke Ramirez
PM with M.Sc. Media Informatics and 2+ years owning the full product lifecycle in B2B SaaS CRM. Works at the intersection of product strategy, UX, and technical delivery across international enterprise projects.
📍 Barcelona
DE · EN · ES
Dec 2025
Oct 2023

Karlsruhe, DE
Product Manager & Product Owner
CAS Software AG
Owned the full product lifecycle for SmartWe CRM, a B2B SaaS platform for mid-market enterprise clients, from concept through go-live and iteration.
  • Led SmartWe's largest enterprise engagement for one of the world's leading commercial vehicle manufacturers — 2 parallel workstreams, 5+ internal teams, global rollout across DACH, Scandinavia and France.
  • Designed and delivered a cross-platform e-invoicing service adopted by 4 CAS products, supporting XRechnung and ZUGFeRD compliance. Central knowledge owner across 3 product teams.
  • Delivered customer-specific CRM solutions for Deutsche Bahn Energie and Bioland — SaaS migration from on-premise, solution-to-standard roadmapping.
  • Owned the 2FA mobile app Secure Login — roadmap including account transfer and biometric authentication.
  • Drove CX-centric practices as CX Moderator through structured workshops with customers and internal teams.
Dec 2025
Nov 2018

Remote
Freelance Photographer & Digital Content Strategist
Patrick Mischke Fotodesign
  • Content campaigns and visual storytelling for Ferrero, Victorinox, Dr. Oetker — applying UX thinking and content strategy to commercial briefs.
  • Built a niche YouTube channel to 3M+ impressions and 16,000 hours of watch time in three years through structured content planning and iterative improvement.
Aug 2018
Apr 2018

Düsseldorf, DE
Online Marketing Manager (Internship)
Trendomedia
Planned and monitored content marketing campaigns across digital channels. Organised a branded event for Shabany with 20+ participants.
2023
M.Sc. Media Informatics
Düsseldorf University of Applied Sciences
GPA 3.7 / 4.0
Dissertation: Synthetic Media as an Alternative or Supplement in Content Creation
2019
B.Eng. Media Technology
Düsseldorf University of Applied Sciences
GPA 3.3 / 4.0
Dissertation: E-Learning with Digital Voice Assistants and Smart Displays
Product
Jira
Confluence
Figma
SCRUM
Agile
Roadmap Planning
Stakeholder Management
Technical
SQL
Python (basics)
Postman
GitHub
SaaS Architecture
MCP
Prompt Engineering
Creative
Adobe Photoshop
Lightroom
DaVinci Resolve
Content Strategy
UX Writing
Languages
German (native)
English (fluent)
Spanish (proficient)
PM · PO Enterprise · CRM · CPQ 2024
From On-Premise to Cloud-Native: Integrated CRM & CPQ for Enterprise
SmartWe's largest enterprise project — global rollout for a leading commercial vehicle manufacturer.

The Challenge

The client had relied on CAS's on-premise CPQ tool for over a decade. Growing demands and infrastructure limitations required a move to cloud-native — built on standard platforms (SmartWe CRM + CAS Merlin CPQ), integrated with multiple third-party services, and deployed outside CAS infrastructure for the first time. Two parallel workstreams served different business units, each with their own requirements and timelines.

My Role

I sat at the intersection of the client-facing project unit and SmartWe product management — coordinating across solution and standard development teams. As PO for the solution team, I prioritised and specified requirements outside the standard platform, including integrations with a centralised customer database, a third-party DMS, and a custom news feature. I maintained regular touchpoints with UX, PM, and the CAS Merlin CPQ unit to ensure cross-workstream consistency.

Key Decisions

  • Isolated all custom solution logic into a dedicated microservice deployed alongside SmartWe in Kubernetes — keeping the standard codebase clean while delivering client-specific functionality via existing APIs.
  • Enabled SmartWe to support MySQL alongside MariaDB. The client's Azure deployment no longer supported MariaDB — a critical infrastructure blocker we identified, analysed, and resolved.
PM · PO Cross-Platform · Compliance 2023–2024
eInvoice Service — Cross-Platform E-Invoicing for CAS
Designed and delivered a microservice for EU e-invoice compliance, adopted by 4 CAS products.

The Challenge

EU directive 2014/55/EU requires fully digital invoices by 2028. CAS, as a CRM leader for mid-size companies in Germany, decided to implement early to give customers sufficient time for adoption. The solution had to work across all CAS platforms, not just SmartWe.

My Role & Key Decisions

  • Defined the MVP scope in collaboration with internal stakeholders, then led development of a microservice architecture deployed within SmartWe's Kubernetes cluster — accessible by any CAS platform.
  • Implemented both XRechnung (pure XML) and ZUGFeRD (hybrid PDF/XML) after discovering customers needed both formats during transition.
  • Designed the user-facing workflow within SmartWe to complement the existing invoice journey, including form adjustments and validation logic preventing faulty submissions.
  • Acted as central knowledge owner for the e-invoicing domain across 3 additional product teams integrating the microservice.

What Went Wrong

The open-source Mustang library had limitations — missing specialised invoicing fields and outdated IDs — requiring custom code and eventually a decision to fork the library, increasing maintenance overhead. A key retrospective learning on library evaluation before committing.

🎙
User Research — Thomas Berger
Qualitative interview with a SmartWe Account Manager. Identified CRM workflow gaps, Outlook parallelism, and feature discoverability issues.
User Research
🧪
A/B Test — 2FA Long Press
Designed and documented an A/B test for the 2FA mobile app's long-press interaction, covering hypothesis, metrics, and success criteria.
Product Experimentation
📊
KPI Frameworks
KPI documentation for SmartWe and the eInvoice Service — defining success metrics, tracking logic, and reporting structure.
Product Metrics
🗄
SQL Cheat Sheet
Self-built SQL reference covering core commands, window functions, CTEs, and the Chinook database schema. Built during a structured 30-day PM skill plan.
Data Skills